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Rules to Apply

The SBA 2017 InnovateHER Competition is open to aspiring and emerging entrepreneurs with businesses representing innovative products and services that help impact and empower the lives of women and families. Through the competition, the U.S. Small Business Association (SBA) is seeking to amplify products or services that fill a need in the marketplace and have the potential for commercialization.

As a local co-host to the competition, WEI adheres to the rules and criteria put in place by the SBA.

Please click here for full rules and details on the competition.


What stage is your business in? (You may choose more than one).

Do you have a co-founder?

Have you applied for the InnovateHER competition before?

You may submit up to three supplemental attachments to this application, such as:

  • A business plan
  • A pitch deck
  • A marketing plan
  • Financial projections, etc.

WEI 2018 Application – Main

Well, look at you! You’ve made it to the WEI application round. Ready to get started? Let’s go!

The following application for the Women’s Entrepreneurship Initiative should be completed and submitted by the primary business owner, CEO or principal of the woman-owned company.

Here's what to expect:

The following application will take approximately one (1) hour to complete. Each section of the application is designed to identify important information specific to the applicant.

If you have any questions about the application, please contact the City of Atlanta’s Women’s Entrepreneurship Initiative (WEI) at All questions specific to your application submission must be received 72 hours prior to the application submission deadline at 11:59 p.m. (EST) on September 15, 2017.

Thank you for your interest in WEI!

Applicant Information

Full Legal Name of Applicant

First Name:

Middle Name:

Last Name:

*Applicant must be at least 18 years of age at the time of application submittal, in order to apply for the Women’s Entrepreneurship Initiative.

Contact Information for Applicant

Phone 1:

Phone 2:

Personal email address:

Personal Social Media Handles: Please provide the links here:







Company/Business Information - GENERAL

Is your business legally licensed to do business and operate in the City of Atlanta? Note - This does not include the City of Atlanta’s neighboring cities, municipalities or counties.

Is your business licensed to do business and operate in any other state(s)?

If you answered yes, please provide the other locations where your business is licensed:

Legal business name:

Describe the structure of your business:
Sole proprietorshipLLCS CorporationC CorporationNonprofitGeneral PartnershipLimited PartnershipLimited Liability PartnershipOther

If General Partnership, General Partner(s) owns what percentage:

If Limited Partnership, Limited Partner(s) owns what percentage:

If Joint Venture, name of Joint Venture partner(s) and respective participations in Joint Venture:

Where do you currently operate your business?

If outside of your residence, please describe the location of your business. (Example: a private office or a shared space)

County where your business is located:

Zip code where your business is located:

Business Phone

Business Email

Business Website URL

Business social media addresses (if any)







Please provide the month and year that your business was founded:
(Use mm/yyyy format)

Are you the founder of the business?

If you answered no, please describe your role in the business:

How many employees, including you, does the business have?

Do you, on behalf of your business, or your business currently belong to any professional memberships or organizations? Please list them here:

Company/Business Information – FINANCE

In this section, you will be asked to provide specific information about the financial details of your business. Please provide any supplemental content as an attachment or enclosure (hard copy) to this application, to further support the information you provide in this section, in the “Attachments” section of the application. This may include business plans, financial documents, such as term sheets, etc. You may provide up to three attachments of your choice, in total, to this application.

Did you receive any financing assistance to start your business?

Describe any funding to date, the dollar amount, use of the funds, and the source.

Are you currently in the process of seeking funding assistance or raising capital?

How much are you seeking? Please provide the specific amount:

Please provide your annual revenues for the year 2015.

Please provide your annual revenues for the year 2016.

Please provide your operating profit (or loss) for the last twelve months of business operation.

Please provide your revenue and operating profit (or loss) projections for the next twelve months:

Has the business you are submitting this application for, ever filed for bankruptcy?

If yes, please explain the nature of the bankruptcy judgment below.

Have any liens or other legal judgments been filed against the business associated with this application?

If yes, please explain the nature of the lien/judgment below.

What are the costs associated with the current location of your business? Specifically, describe how much you pay for rent, utilities, business supplies, etc.

Company/Business Information – IDENTITY

Which most accurately describes your product or service’s development stage?

IdeaEarly development or market testingMarket EntryGrowthOther

If you answered “other”, please elaborate further, in the space below:

In your own words, please describe your business. Use this section to describe the aspects of your business you want to highlight.

How would you categorize your business? Please choose from one of the industry fields below. If you choose to select “other” please provide a brief description of your business category in the provided space:
AgricultureCommercial/RetailConstructionDigital TechnologyEducation and TrainingEnergy/Power GenerationFashionFinancial ServicesHaulage/LogisticsHealthcareInformation and Communication TechnologiesIntellectual Property ServicesManufacturing/IndustryMedia and EntertainmentOil and GasSoftwareTelecommunicationTextileTourism/HospitalityTransportationWaste ManagementOther

If you selected Other, please specify:

What problem or need does your business address?

What makes your business unique? Please offer a minimum of one specific example.

How would entry into the Women’s Entrepreneurship Initiative benefit your business? Specifically describe 2-3 ways that you envision your business would be impacted by your participation in the initiative.*A minimum of 200 words is required for your application to be considered complete.

What actions have you taken in the last twelve months, to advance your business on your own?

Do you have a mentor?

Does your business have an advisory board?

Why did you choose to base your business in the City of Atlanta?

Why would you consider keeping and growing your business in the City of Atlanta?

Branding/Business – IDENTITY

Describe what actions you have taken to grow your business. Provide a minimum of one specific action you have implemented to increase your business visibility and grow your customer base.

Did you allocate funding for your advertising and marketing needs into your 2015 and/or 2016 budget?

Did you allocate funding for your advertising and marketing needs into your 2017 budget?

If yes, provide the specific amount and describe how it will be used.

Describe your typical or “ideal” customer. Specifically, who does your product or service target? Tip: consider if your service or product is specific to a certain demographic i.e. – age, sex, marital status, etc.) and include that information in your response.

Who is your competitor? Provide at least one example:

Describe your short-term business goals. What do you plan to accomplish in the next 12 months?

What has been your greatest accomplishment with your business thus far?

A Bit About You

What has been your biggest challenge with your business thus far?

Describe your most pressing need as an entrepreneur?

How do you envision WEI addressing your most pressing need?

Name a fellow entrepreneur (well-known or not) whom you admire. Why?

Complete the following brief sentence in your own words:

Entrepreneurship is ___________________________.

WEI is mission-driven to support and empower women entrepreneurs. Why does supporting and empowering other women matter to you?


Please provide up to three additional attachments to support your application. Examples of content you may consider including would be:

  • Pitch deck or slides
  • Business plan
  • Budget sheets
  • P&L sheets
  • Executive Summary
  • Advertising and marketing copy
  • Letters of recommendation from existing business customers
  • Proof of award /honors recognition for the business associated with this application
  • Membership certifications for the business owner/business associated with this application

Application Certification

The applicant further acknowledges having read all applicable rules governing the WEI Program and acknowledges having read the instructions for completing this application.

The applicant acknowledges that an invitation to submit an application does not constitute a promise of selection into the WEI Program.
The applicant certifies that the information in this application is true, correct and authentic. The person executing this document represents that he or she has the authority to bind the applicant and all individuals and entities named herein to this warranty of truthfulness and completeness of this application. Failure to provide true and accurate information will result in your disqualification from the competition.

The applicant acknowledges that the application and any and all supporting materials as well as correspondence relating to this application become property of the City of Atlanta and Invest Atlanta when received. Any proprietary information contained in the application should be so indicated. However, a general indication that the entire contents, or a major portion, of the application is proprietary will not be honored. Applicant acknowledges that this information may be subject to the Georgia Open Records Act, O.C.G.A. § 50-18-70 et. seq. and other applicable federal, state, or local law

By entering my name below, I acknowledge that I am providing an electronic signature, and I assert that I have answered all questions above to the best of my knowledge and ability.

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